Fábrica de calzados prestancia: ¿los negocios "perros" siempre se descontinúan?
Keywords:financial management, strategic planning, shoe industry, case studies
The general manager of a shoe factory is advised by the marketing manager to discontinue a line with very little relative market share in a slow growth market and for which prices are below total unit production costs. Before making a decision, the general manager decides to retain a consultant to give him a broader view of the situation. The consultant provides new elements of judgment for the reader to ponder
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