Mextex S.A. Estrategias administrativas: pequeñas empresas

Authors

  • Sérvulo Anzola Rojas Universidad ESAN

DOI:

https://doi.org/10.46631/jefas.1993.n4.06

Keywords:

small business, management, strategic planning

Abstract

It presents the case of a small business that faces a diverse problem at the internal and external levels, for which the manager requests the opinion of experts. It is provided information about production, finances, market, marketing strategies, distribution and sales; in addition to data related to personnel control and public relations. Among the causes of the company's difficulties seem to be the inadequate sales system, the dependence on a single customer, the poor organization of production and the little automated control system. It offers the student the opportunity to apply tools and techniques of a strategic nature, with an emphasis on planning and controlling, in a small or medium-sized company that lacks coordination and integration within each area and the company as a whole. To facilitate the analysis, a scheme is included for the formulation, identification and definition of a business strategy.

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Published

1993-12-30

How to Cite

Anzola Rojas, S. (1993). Mextex S.A. Estrategias administrativas: pequeñas empresas. Journal of Economics, Finance and Administrative Science, 2(4), 123–146. https://doi.org/10.46631/jefas.1993.n4.06