Behavioral discount rates for entrepreneurs: the effect of overconfidence

Authors

  • Samuel Arturo Mongrut Department of Finance, Universidad del Pacifico, Lima, Peru and Faculty of Accounting and Finance, Universidad Autonoma de Queretaro, Queretaro, Mexico
  • Nidia Juárez Business School, Tecnologico de Monterrey, Guadalajara Campus, Zapopan, Mexico
  • Vivian Cruz Department of Finance, Universidad del Pacifico, Lima, Peru

Keywords:

Entrepreneurship, Behavioral finance, Overconfidence, Discount rates

Abstract

Purpose: In this study, we aim to show the effect of entrepreneurs’ overconfidence on their required rates of return. Accordingly, we show the implication of two levels of overconfidence: moderate and excessive.

Design/methodology/approach: We use a hyperbolic absolute risk aversion utility function with a payoff function affected by an ego component to derive different expressions of required rates of return for non-diversified entrepreneurs.

Findings: Using simulations of these expressions, we show that a confident entrepreneur will require an annual average required return of 76.49%, an entrepreneur with moderate overconfidence will require an average return of 20.80% and an entrepreneur with excessive overconfidence will require an average return of 1.77%.

Research limitations/implications: Our expressions for the required rate of return depend on the assumption of the hyperbolic utility function. Other expressions will arise from other functions.

Practical implications: While moderate overconfidence can help overcome the fear of failure, entrepreneurs suffering from excessive overconfidence will underestimate the total risk of a startup.

Social implications: Excessive overconfidence could lead to bankruptcy.

Originality/value: This is the first research that addresses overconfidence in relation to required rates of return.

DOI: https://doi.org/10.1108/JEFAS-08-2024-0267

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Published

2026-05-21

How to Cite

Mongrut, S. A., Juárez, N., & Cruz, V. (2026). Behavioral discount rates for entrepreneurs: the effect of overconfidence. Journal of Economics, Finance and Administrative Science, 31(61), 6–18. Retrieved from https://revistas.esan.edu.pe/index.php/jefas/article/view/922