CRACCO , E. . La derrota del marketing: ¿realidad o nuevos desafíos gerenciales?. Journal of Economics, Finance and Administrative Science, [S. l.], v. 7, n. 12, p. 105–115, 2002. DOI: 10.46631/jefas.2002.v7n12.05. Disponível em: https://revistas.esan.edu.pe/index.php/jefas/article/view/441. Acesso em: 3 jul. 2024.