JAYARAM, D. .; MANRAI, A. K. . Effective use of marketing technology in Eastern Europe: Web analytics, social media, customer analytics, digital campaigns and mobile applications. Journal of Economics, Finance and Administrative Science, [S. l.], v. 20, n. 39, p. 118–132, 2015. Disponível em: https://revistas.esan.edu.pe/index.php/jefas/article/view/170. Acesso em: 25 apr. 2024.