MANHAS, P. S. . Strategic brand positioning analysis through comparison of cognitive and conative perceptions. Journal of Economics, Finance and Administrative Science, [S. l.], v. 15, n. 29, p. 15–34, 2010. DOI: 10.46631/jefas.2010.v15n29.02. Disponível em: https://revistas.esan.edu.pe/index.php/jefas/article/view/266. Acesso em: 4 oct. 2022.