Butkouskaya, V., Llonch-Andreu, J. and Alarcón-del-Amo, M.- del-C. (2021) “ The impact of customer performance on IMC outcomes: firm size moderation in the inter-country context”, Journal of Economics, Finance and Administrative Science, 26(52), pp. 358–375. Available at: https://revistas.esan.edu.pe/index.php/jefas/article/view/566 (Accessed: 24 November 2024).