Perez-Orozco, Allan, Juan Carlos Leiva, and Ronald Mora-Esquivel. “The Mediating Role of Marketing Management in the Relationship Between Online Presence and Product Innovation Among SMEs”. Journal of Economics, Finance and Administrative Science 29, no. 58 (October 10, 2024): 246–262. Accessed December 22, 2024. https://revistas.esan.edu.pe/index.php/jefas/article/view/766.