Butkouskaya V, Llonch-Andreu J, Alarcón-del-Amo M- del-C. The impact of customer performance on IMC outcomes: firm size moderation in the inter-country context. jefas [Internet]. 2021 Dec. 1 [cited 2024 Apr. 24];26(52):358-75. Available from: https://revistas.esan.edu.pe/index.php/jefas/article/view/566