Role of tourist destination development in building its brand image: A conceptual model


  • Parikshat S Manhas University of Jammu, India
  • Lalita A. Manrai University of Delaware, USA
  • Ajay K. Manrai University of Delaware, USA


Brand image, Competitive analysis, Destination development, Sustainable tourism, Interdisciplinary research, International/global tourism, Positioning


Tourism is truly an international/global industry. Tourism is vital to the economy of a country and sustainable tourism development requires an understanding of the complex interrelationships and interactions among a multitude of environmental factors and interdisciplinary forces that play a critical role in tourism development. While overall the field of tourism has been abundantly researched, there are certain areas where there is a paucity of research, namely, competition analysis, branding and positioning. Our research contributes to this extremely important but relatively less researched subject. Specifically, we study the relationship between destination development and its brand image. We develop a conceptual model which identifies various constructs, processes and linkages involved in the relationship between destination development and its brand image. We propose that the brand image has three components corresponding to the three stages of consumption/travel, namely, pre-travel, during travel, and post-travel. In developing this model we draw upon the interdisciplinary nature of tourism and discuss a variety of influences, such as, economic, social, cultural, political and psychological factors.



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How to Cite

Manhas, P. S., Manrai, L. A. ., & Manrai, A. K. . (2016). Role of tourist destination development in building its brand image: A conceptual model. Journal of Economics, Finance and Administrative Science, 21(40), 25–29. Retrieved from